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Tucker Taft <[log in to unmask]>
Reply To:
Tucker Taft <[log in to unmask]>
Mon, 14 Dec 1998 11:53:51 -0500
text/plain (87 lines)
The Ada Resource Association is developing various marketing
materials around a "Choose Ada" theme.  Here is the initial
flyer.  Feel free to pass it around to get reactions on whether
it is effective, and how it could be improved.

Thanks in advance.
-Tucker Taft  [log in to unmask]
President, Ada Resource Association
                       C h o o s e   A d a :

               The Most Trusted Name in Software (tm)

For companies throughout the world, Ada is the programming language of
choice for all the right reasons.  These companies know that Ada is their
most effective language for building fast, reliable, and adaptable systems,
on time.

                 When your software has to fly...
                         Choose Ada.

Ada is the language of the International Space Station, Boeing jets,
world-wide Air Traffic Control, and the French TGV high-speed train.
Ada's unique combination of efficiency, real-time control, and
built-in safety, make it the choice for high-flying, high-profile,
high-performance systems that can't afford to fail.

                 When your deadlines are real...
                          Choose Ada.

Ada helps companies throughout the world deliver systems that
meet all their deadlines: coding deadlines, integration deadlines,
delivery deadlines, and real-time processing deadlines.  Ada's excellent
support for separation of interface and implementation, coupled with very
strong interface type checking, means that these companies find system
integration and testing go extraordinarily smoothly and rapidly, and that
their customers end up extremely satisfied with the delivered system.

                When there is no room for error...
                          Choose Ada.

Systems delivered using Ada have significantly lower error rates.
This is because the Ada language supports all the most modern and
effective software engineering techniques, while Ada compilers, right
out of the box, provide more compile-time and run-time consistency
checking than those for other programming languages.  Ada compilers
catch errors when they are least expensive to fix, before system
integration time and deployment.  This is why companies in industries
including Nuclear Power, Transportation, and Medical Instruments,
trust Ada for their critical, software-intensive systems.

              When reality is more important than hype...
                          Choose Ada.

If all your progamming team needs to do is build eye-candy for your
new web-site, feel free to dabble with the latest toy language.  But if
your programming team wants the power and control needed to build
high-performance, ultra-reliable, rapidly evolvable systems,
choose Ada, the language designed for building systems that really matter.

                   Get your priorities right...
                          Choose Ada:
               The Most Trusted Name in Software (tm).

Ada has an active user community (, newsgroup
(comp.lang.ada), web-site (, and is taught at colleges
and universities throughout the world (
Ada is supported by a strong vendor community, represented by the Ada
Resource Association (, including Ada Core Technologies
(, Aonix (, AverStar/Intermetrics
(, DDC-I (, Green Hills Software (,
OC Systems (, and Rational Software (

Ada compilers are available for a wide variety of hosts and targets,
and there are Ada compilers that integrate directly with Java virtual
machines (JVMs) and with ANSI/ISO C compilers, providing additional
portability and interoperability options.

Choose Ada for your company's next important system, for all the
right reasons.

* "The Most Trusted Name In Software" is a trademark of the Ada Resource