Wed, 20 Aug 1997 10:24:52 -0700
Some thoughts on publicity.
1) Well-designed two color brochure will be as effective as
badly-designed multi-color stuff. For example, the silly poster
designed for the ARA accomplished nothing in promoting the image
Most important is clarity of message. If color helps with that, fine.
2) Our intended audience, for the most part, already knows about Tri-Ada.
What they want to know is when, where, how much, and what is on the
3) The money spent on color could better be spent on coverage. That is,
we need to be sure that notices of Tri-Ada appear in the calendar section
of every computer publication in the world. Year after year we fail to
get on the ComputerWorld calendar. The same is true of other calendars.
4) Talked to a manager at a client site last week by phone. Programmers in
my class said, "We don't have the budget to send anyone to Tri-Ada this
year." Mentioned this to the manager. Was told, "I'm sure we can find
enough money to send at least one person." We need to target the
decision-makers with persuavive arguments to "find enough money" so
they will send people.
5) I attended a conference recently which sent out no brochure. Everything
was done over the Web. They are a usually a small conference, but lost
no attendance because of this change. If we want snappy color, use the
Web. Animate it. Whatever.
6) I do like the postcard reminders.
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AdaWorks Software Engineering
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