Special Interest Group - UX Strategy: Design & Evaluation of Trust in
E-Business
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We will be holding a special interest group on trust and ebusiness.
The mission of this SIG is to identify consumer trust problems in UX design
and propose concrete solutions. Its objective is to facilitate the exchange
of knowledge between industry and research regarding trust-related issues
in e-commerce.

Find the complete proposal at:
http://www.ipo.tue.nl/homepages/fegger/CHI2001-trust-SIG.htm

The aim of this SIG is to create a platform that has 3 main thrusts:
1. to identify trust-related problems in industry,
2. outline existing diagnostics and design solutions,
3. focus future direction in research that is commercially applicable.

Guest Speakers:
Our four guest speakers will be providing an overview of the
state-of-the-art
in trust/credibility issues in e-commerce (e.g. captology research at
Stanford,
the Nielsen Norman Group report on trust, etc.)

Questions:
- How do trust issues vary between purely online as opposed to web-related
commerce?
- Where should trust be emphasised within web-related commerce, eg
web-intiated and web-finalised transaction?
- What are the trust issues within mobile commerce(m-commerce)?
- What, in terms of design or context, negates the need for trust?

Target Audience:
1. Designer/Developers
2. Interaction Designers / Usability Engineers
3. Business / Marketing

We're looking forward to seeing you there ;-)

Mark McElhaw ([log in to unmask])
Florian Egger

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Florian N. Egger, MSc
e-commerce usability + trust research
ipo, center for user-system interaction
eindhoven university of technology (nl)
http://www.ecommuse.com
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