12 Myths of Mobile UI Design Presented by: Aaron Marcus, President, Aaron Marcus and Associates, Inc. (AM+A) Time and place: Wednesday April 14th, 2004 7-9pm Sibley Auditorium, Bechtel Hall, UC Berkeley For directions to the event and more about the program and speaker visit: http://www.baychi.org/bof/east/20040414/ As mobile devices continue to proliferate, UI and software developers need to work together to make the most useful, usable, and appealing products and systems. Keeping in mind the difference between myths and misconceptions may help developers to design UIs that show the right things, in the right way, at the right time, to the right people. We'll all benefit. About the Speaker: Mr. Marcus has published, lectured, tutored, and consulted internationally for more than 30 years and has been an invited keynote/plenary speaker at conferences of ACM/SIGCHI, ACM/SIGGRAPH, and the Human Factors and Ergonomic Society, as well as conferences internationally. ********************* The East Bay BOF holds meetings regularly in Berkeley. It was created for East Bay software/internet companies with a usability focus, as well as for students and faculty at UC Berkeley interested in human computer interaction. Although BayCHI membership is encouraged, it is not a requirement for participation in BayCHI BOFs. The talks are free and open to the public.