BayCHI East presents:

It's More Than ROI: Defining the business value of user-center design
       http://www.baychi.org/calendar/20040825/

       Wednesday, 25 August 2004

               6:30 to 7:00
        Tea, Coffee, Networking

               7:00 to 8:30
       Panel Discussion and Q&A

         South Hall, room 110
         U. C. Berkeley campus

There has been a lot of discussion about the ROI of usability and
user-centered design. Depending on your perspective, formal methods to
calculate ROI may be the next big thing or just a distracting myth.

This panel will focus on the real world today. Are companies using
formal ROI calculations to assess the value of improvements to the user
experience? If not, how are usability and design resources justified in
today's business climate? What can we learn from how other practitioners
are handling these issues today? Are better approaches on the horizon?

Our panelists will bring perspectives from a variety of business contexts:

Jeff English
User Experience Manager, PeopleSoft
Jeff will discuss the objective and subjective ways that the User
Experience team provides value to customers, products, and to PeopleSoft.

Michael Ferguson
User Experience Analyst, Ask Jeeves, Inc.
Michael leads usability, ethnography, and sundry other forms of research
to help the Product Design team at Ask Jeeves address business and user
needs.

Scott Hirsch
Business Strategist, Adaptive Path
Scott recently published "Leveraging Business Value: How ROI Changes
User Experience," an in-depth report on how design teams are currently
valued within corporations.

Janice Anne Rohn
Vice President, User Experience, World Savings Bank
Janice is just completing a chapter in the second edition of "Cost
Justifying Usability", focusing on strategies and cost-benefit examples
for UE groups to use within organizations.

Robin Krieglstein
Former Sr. Design Manager, LeapFrog Toys
Robin established LeapFrog's content standards & guidelines program,
content design training, Content Design Team, and an ongoing usability
research program.

Presented by:
BayCHI East, the East Bay "Birds of a Feather" group
of the San Francisco Bay Area ACM SIGCHI
Special Interest Group on Computer-Human Interaction

BayCHI East meetings are free and open to the public.