Scott - > Results from my informal experiment have been that people > seem more likely to think that they could become a good > psychologist than a good network engineer. I'd have thought it would depend a lot on who you asked. My guess would be that software developers would be more likely to plump for the engineer. Was there any difference by job function? Also, I think you may be discovering people do not really know what a psychologist does in detail. Psychology is frequently portrayed in a very populist fashion by the media. And yes, there is a recognized myth that UI design is just common sense. Respondents are especially likely to believe this where they have had no exposure to usability testing. In this respect I'd like to propose my own Usability Maturity Model: Level: 1 Nebulous No UI 2 Selfish User interface designed for developer's needs 3 Fraternal UI designed for developer's peers 4 Usable UI designed for recognized user communities 5 Inclusive UI designed for users communities including a wide range of needs and abilities Regards, William Hudson Syntagm Ltd Design for Usability US Toll Free 1-866-SYNTAGM UK 01235-522859 World +44-1235-522859 mailto:[log in to unmask] http://www.syntagm.co.uk http://www.designforusability.com Web Design for Usability Tutorial/Workshop, London 3 Nov In collaboration with the British HCI Group and UK UPA Full details and online booking: http://www.syntagm.co.uk/design/webdesign.shtml