Thanks to Steve Williams of BayCHI, we have a podcast of our March 28th meeting presented by Paul Sas!  If you want to listen, click here:

Mary Van Riper, Emily Hebard, Kaaren Hanson

---------- Forwarded message ----------
From: Mary Van Riper < [log in to unmask]>
Date: Mar 12, 2006 9:22 PM
Subject: Tues, 3/28 BayCHI UE BOF/ Bay Area UPA mtg.
To: [log in to unmask]

We are pleased to announce that Paul Sas, will be presenting at our Tuesday, March 28th meeting of the BayCHI Usability Engineering BOF / Bay Area UPA Chapter. Snacks and chatting will begin at 7:00pm and our speaker will start at 7:30pm.  Our location will be at Intuit - 2550 Garcia Ave, Building 5, Mountain View . (See below for more information about the presentation, and a URL for directions to the meeting.)

We look forward to seeing you!

Kaaren Hanson, Emily Hebard, & Mary Van Riper

Topic:  Lose the User; Players are At the Center of Design-Centered Disciplines

User-centered design, as an approach, improved upon earlier frameworks that put the human after the computer (CHI, for example). Nevertheless, the portrayal of a target audience as "users," and their experiences as "content," flattens interaction into a passive act of consumption. The most exciting web sites evolve and adapt through their use by their fans (people, who I suggest we call "players"). It's player-generated content that makes Flickr fun and Digg informative. Paul will review some of the more interesting results from psychology on skill acquisition, motivation, and judgment and decisionmaking, viewed through the lens of interaction design with dynamic players who co-create their communities through their gestures and decisions.

Paul Sas directs market research at E*Trade. He is the current chair of BayCHI. He received a PhD from the Stanford Psychology department in 2000, where his research helped answer the question: "Since most people irrationally focus on low-priority goals, what situations encourage high-priority goal formulation?" While at Stanford, he interned at PARC in the User Interface Research Group.

For directions, see

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