*** APOLOGIES FOR CROSS-POSTING **** On November 14, 2006, Philadelphia will celebrate the Second Annual World Usability Day event titled "User Experience beyond the Web". World Usability Day 2006 promotes the value of usability engineering and user-centered design and the belief that every user has the responsibility to ask for things that work better. This year, the UPA Delaware Valley chapter, GSI Commerce, Refinery, Inc., and Empathy Lab have prepared a special event exploring the ideas of user experience beyond the web. *===========================================================* *WHAT: * World Usability Day 2006 in Philadelphia USER EXPERIENCE BEYOND THE WEB: Usability Saving Lives in Healthcare, Architecture, and Medical Products http://usabilityday.org *WHEN:* November 14th, 2006 6:00 PM - 9:30 PM *WHERE:* GSI Commerce Headquarters 935 First Avenue King of Prussia, PA 19406 Directions: http://www.gsicommerce.com/contactus/directions.jsp *RSVP: * http://usabilityday.org/register ** *===========================================================* *GUEST SPEAKERS:* *1. Hal Rosenbluth: * Co-Founder, Chairman of the Board, Take Care Health Systems President, Convenient Care Association** * * *Topic: The New Patient Experience – Blending of People, Technology and Emotion* Hal Rosenbluth's presentation will focus on the new, innovative approach to Patient Experience in Healthcare, which blends People, Technology and Emotion. Hal Rosenbluth will discuss how his company has designed a new patient experience that makes the patient the center of attention and considers all the touch points along the way, from the moment the patient walks into the clinic until they are discharged. *2. James E. Mitchell* Associate Professor and Director Civil, Architectural and Environmental Engineering Program Drexel University *Topic: Looking at Buildings – Usability Issues* James Mitchell will look into issues that architects and engineers face while designing buildings. The built environment has long required careful consideration of usability, although that word is seldom used. Examples range from Building Codes (e.g. Americans with Disabilities Act) to Design Standards, to safety regulations (OSHA). The consequences of failure are often measured in human lives. The presentation will touch on some of the examples of successful and unsuccessful usability designs in both the architectural and engineering building design. *3. Stephen B. Wilcox* Ph.D., FIDSA Principal, Design Science * * *Topic: Using Cultural Anthropology & Information Graphics to Improve Medical Products* Stephen Wilcox will show how ethnographic research from cultural anthropology can be applied to medical product development in order to save lives and improve the quality of medical procedures. * * *===========================================================* *EVENT SCHEDULE:* ** 6:00-6:30 PM Hallway activities, refreshments, wine, beer, & soft drinks 6:30-8:45 PM Guest speakers 8:45-9:30 PM Socializing and further discussion *===========================================================* *INTERESTED IN GETTING INVOLVED?* ** If you are interested in the event's sponsorship or if you'd like to volunteer, please contact us at [log in to unmask] By sponsoring the event, you can set up a table exhibit to demonstrate your successful projects and include your company information on the website. Or you can just come and enjoy the presentation, just don't forget to RSVP: http://usabilityday.org/register Best Regards, UPA Delaware Valley & World Usability Day Committee: Natalia Minibayeva, Synapsis Technology, Inc. Casey Malcolm, Refinery, Inc. Jason Zimmer, GSI Commerce Teri Durkin, Refinery, Inc. Jonathan Lupo, Empathy Lab Jon Ashley, Refinery, Inc. Jackie O'Neil, Intuitive Design Jim Morris, Refinery, Inc. Bert Schultz *===========================================================* *GROWING LIST OF EVENT SPONSORS:* ** GSI Commerce, Refinery, Empathy Lab, Devon Consulting *===========================================================* *ABOUT THE SPEAKERS:* *Hal F. Rosenbluth* As former chairman and CEO of Rosenbluth International, Hal grew his company from a $20 million travel company to a $6 billion global industry leader prior to selling to American Express in 2003. He has been renowned for his unconventional approach to leadership, his ability to inspire world-class customer service, and his unwavering focus on the value of blending the right people with innovative and revolutionary technologies. The Wall Street Journal, Harvard Business Review, Inc. Magazine, CIO Magazine, and The Financial Times have recognized Hal as an unconventional leader, a visionary, and a trendsetter, and Fortune Magazine, among others, has celebrated Rosenbluth International as one of the best companies to work for in America. Hal is the New York Times best-selling author of The Customer Comes Second, a book focusing on how to create a great service organization by first focusing on your associates. As Hal points out, "only when one knows what it feels like to be first in the eyes of their employer can they convey that same feeling to a customer." Among other awards, Hal was the recipient of the Humanitarian Award, presented by the Foundation of Christians and Jews. *James E. Mitchell* Professor Mitchell is the director of Drexel University's Architectural Engineering (AE) program. He is registered architect (M. Arch; U. of PA 1973, BA & MS Harvard University 1964 & 1967), and was a principal in the Architecture and Planning firm Jordan-Mitchell, Inc. for nine years before joining the Drexel faculty. While in professional practice his firm designed primarily health care and commercial facilities. At Drexel Prof. Mitchell's primary teaching responsibility is building system design, with emphasis on integrating all building systems, including architecture. His goal is to produce buildings that are better for all those involved in designing, building, occupying and maintaining them. He teaches the Architectural Engineering curriculum's core design courses, using computer and web tools extensively. He's also significantly involved in educational research. *Stephen B. Wilcox* Stephen B. Wilcox, Ph.D., FIDSA holds a B.S. in Psychology and Anthropology from Tulane University, a Ph.D. in Experimental Psychology from Penn State, and a Certificate in Business Administration from the Wharton School of the University of Pennsylvania. He is the Founder and a Principal of Design Science, a 20+ person Philadelphia-based firm that specializes in helping companies make their products as "user-friendly" as possible. He is also the Chair of the Human Factors Professional Interest Section of the Industrial Designers' Society of America (IDSA), a former Vice President of IDSA, and a member of the IDSA Academy of Fellows. He has published more than 60 articles in professional journals and given many invited addresses to various organizations. He is the author, with Michael Wiklund, of Designing Usability into Medical Products, which was published in the winter of 2005. *===========================================================* *ABOUT UPA DELAWARE VALLEY:* * * UPA Delaware Valley chapter is a local Philadelphia metro area chapter of the UPA (Usability Professionals Association). It is dedicated to promoting usability concepts and techniques. Join the UPA Delaware Valley discussion group: http://groups.yahoo.com/group/upapa/ UPA membership is not required. * * *===========================================================* *ABOUT WORLD USABILITY DAY:* World Usability Day promotes usability awareness and the value of everyone's contribution to make thing work better. Last year, 115 events in 35 countries took place during the 36 hour period, attended by over 8,000 people around the world. Last year in Philadelphia, the World Usability Day event at Drexel University drew over 100 people to the keynote speaker presentation by Thomas Tullis titled "Usability and the Evolution of Technology, or You Shouldn't Have to Read a User Manual to Ride an Elevator!". The event also featured Usability Museum, 5-minute Site Reviews, and Mock Usability Testing. - http://tinyurl.com/yfymxp - http://tinyurl.com/dqdsd - http://tinyurl.com/yz4q3c - http://tinyurl.com/mm4kj - http://tinyurl.com/mxfwz - http://tinyurl.com/ydk8bb - http://tinyurl.com/yg8pwe --------------------------------------------------------------- To unsubscribe, send an empty email to mailto:[log in to unmask] For further details of CHI lists see http://sigchi.org/listserv ---------------------------------------------------------------