Hi everyone,

Please note that the link at the end of my announcement email for the BayCHI
Usability BOF / UPA event on Monday 17th September is pointing to the wrong
place - the meeting will be hosted at Google, building 43 (not at Intuit).

See our meeting announcement at: http://www.baychi.org/calendar/20070917/

and the full directions below:

We look forward to seeing you at Google:
Directions

*Google*
 Google<http://maps.google.com/maps?q=1600+Amphitheatre+Parkway,+Mountain+View,+CA+94043+%28Googleplex%29>
Building 43 (lobby)
1600 Amphitheatre Parkway
Mountain View, CA 94043

*From San Francisco Airport and Points North*

   - Merge onto US-101 SOUTH
   - Take the RENGSTORFF AVE/AMPHITHEATRE PKWY exit
   - Turn right on AMPHITHEATRE PKWY and drive over highway
   - Turn right onto CHARLESTON ROAD Drive past Landings Drive
   - Turn left into driveway at the "Google" sign at ALTA AVENUE

 *From San Jose Airport and Points South*

   - Merge onto US-101 NORTH
   - Take the AMPHITHEATRE PKWY exit
   - Turn right onto CHARLESTON ROAD Drive past Landings Drive
   - Turn left into driveway at the "Google" sign at ALTA AVENUE

-----------------------------------------------------------------------------------------------------------------

On 9/6/07, Jennifer Gove <[log in to unmask]> wrote:
>
> Please join us at* Google *on Monday, September 17th at 7:00pm.  *
>
> Steve August, *CEO of Revelation will present Immersive Research: A
> Methodology for Remote Contextual Research.
>
> For more details and directions, see:
> http://www.baychi.org/calendar/20070917/
> <http://www.baychi.org/calendar/20061017/>
>
> (Note: this will be held in Google building 43, not building 41 as for the
> last BayCHI Usability BOF event).
>
> 7:00pm: Snacks & Socializing
> 7:30pm: Presentation
>
> We look forward to seeing you there!
> Jenny Gove, Kaaren Hanson, Mary VanRiper, Kimberly Paluch, Sergio Paluch, &
> Emily Hebard
> (BayCHI UE BOF and Bay Area UPA leaders)
>
>
> ************************************************************************************************************************
>
> Talk - Immersive Research: A Methodology for Remote Contextual Research .
>
> Ever growing broadband penetration rates, ubiquitous digital media, XML
> driven social software, and connected wireless devices have provided
> researchers the technological tools to remotely capture day-to-day customer
> experiences literally as they unfold. However, developments in methodology
> have trailed those in technology, with many trying to simply mimic offline
> research approaches. This presentation introduces the idea of Immersive
> Research - a methodological framework that treats online as a distinct
> research medium with its own strengths, weaknesses and conventions. It will
> describe the anatomy of an Immersive Research study and demonstrate the
> possibilities of this research through case studies. This talk will also
> include a brief demonstration of  Revelation  a web application developed
> specifically for conducting Immersive Research studies (
> www.revelationglobal.com).
>
> *Bio - *Steve August
> Steve August is the founder and CEO of Revelation, a Portland-based
> software company that is creating the next generation of qualitative
> research web applications. Before becoming CEO of Revelation in 2007, Steve
> was a principal of KDA Research where he directed KDA's efforts in assessing
> and utilizing technology to innovate new research techniques and
> methodologies. He led KDA's online in-depth practice, and guided the
> development of Revelation, which has now been spun off into its own company.
>
>
> Steve has fifteen years of diverse technical and creative experience;
> acquired from successful stints as a system administrator, web master,
> multimedia CD-ROM producer and business intelligence software consultant. He
> has worked on projects for the Consumer Electronics Association, Hewlett
> Packard, Philips Design, USDA, Kaiser Family Foundation and the San
> Francisco Zoo.
>
> Over the past two years, he has presented to ESOMAR, the Market Research
> Association, the American Marketing Association, the Qualitative Research
> Consultants Association, and the Puget Sound Research Forum. Steve has also
> contributed a chapter on the topic online in-depth qualitative research for
> the 2nd edition of Qualitative Research Online, to be published by Research
> Publishers, LLC in 2007.
>
> * Location*
> Google
> Building 43
> 1600 Amphitheatre Parkway
> Mountain View, CA  94043
>
> Directions:  <http://www.baychi.org/calendar/20070417/directions/>http://www.baychi.org/calendar/20070917/directions/<http://www.baychi.org/calendar/20061017/directions/>
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