Hi everyone,

Please note that the link at the end of my announcement email for the BayCHI Usability BOF / UPA event on Monday 17th September is pointing to the wrong place - the meeting will be hosted at Google, building 43 (not at Intuit).

See our meeting announcement at: http://www.baychi.org/calendar/20070917/  

and the full directions below:

We look forward to seeing you at Google:

Directions

Google

Google
Building 43 (lobby)
1600 Amphitheatre Parkway
Mountain View, CA 94043

From San Francisco Airport and Points North

From San Jose Airport and Points South

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On 9/6/07, Jennifer Gove < [log in to unmask]> wrote:
Please join us at Google on Monday, September 17th at 7:00pm.  

Steve August,
CEO of Revelation will present
Immersive Research: A Methodology for Remote Contextual Research.

For more details and directions, see: http://www.baychi.org/calendar/20070917/

(Note: this will be held in Google building 43, not building 41 as for the last BayCHI Usability BOF event).

7:00pm: Snacks & Socializing
7:30pm: Presentation

We look forward to seeing you there!

Jenny Gove, Kaaren Hanson, Mary VanRiper, Kimberly Paluch, Sergio Paluch, & Emily Hebard
(BayCHI UE BOF and Bay Area UPA leaders)

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Talk - Immersive Research: A Methodology for Remote Contextual Research .


Ever growing broadband penetration rates, ubiquitous digital media, XML driven social software, and connected wireless devices have provided researchers the technological tools to remotely capture day-to-day customer experiences literally as they unfold. However, developments in methodology have trailed those in technology, with many trying to simply mimic offline research approaches. This presentation introduces the idea of Immersive Research - a methodological framework that treats online as a distinct research medium with its own strengths, weaknesses and conventions. It will describe the anatomy of an Immersive Research study and demonstrate the possibilities of this research through case studies. This talk will also include a brief demonstration of  Revelation a web application developed specifically for conducting Immersive Research studies ( www.revelationglobal.com).

Bio - Steve August

Steve August is the founder and CEO of Revelation, a Portland-based software company that is creating the next generation of qualitative research web applications. Before becoming CEO of Revelation in 2007, Steve was a principal of KDA Research where he directed KDA's efforts in assessing and utilizing technology to innovate new research techniques and methodologies. He led KDA's online in-depth practice, and guided the development of Revelation, which has now been spun off into its own company.

Steve has fifteen years of diverse technical and creative experience; acquired from successful stints as a system administrator, web master, multimedia CD-ROM producer and business intelligence software consultant. He has worked on projects for the Consumer Electronics Association, Hewlett Packard, Philips Design, USDA, Kaiser Family Foundation and the San Francisco Zoo.

Over the past two years, he has presented to ESOMAR, the Market Research Association, the American Marketing Association, the Qualitative Research Consultants Association, and the Puget Sound Research Forum. Steve has also contributed a chapter on the topic online in-depth qualitative research for the 2nd edition of Qualitative Research Online, to be published by Research Publishers, LLC in 2007.

Location
Google
Building 43
1600 Amphitheatre Parkway
Mountain View, CA  94043

Directions:  http://www.baychi.org/calendar/20070917/directions/

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