Hello Everyone, Here is a reminder of tonights BayCHI Usability BOF / Bay Area UPA meeting: On 9/6/07, Jennifer Gove < [log in to unmask]> wrote: > > Please join us at* Google *on Monday, September 17th at 7:00pm. * > > Steve August, *CEO of Revelation will present Immersive Research: A > Methodology for Remote Contextual Research. > > For more details and directions, see: > http://www.baychi.org/calendar/20070917/ > <http://www.baychi.org/calendar/20061017/> > > (Note: this will be held in Google building 43, not building 41 as for the > last BayCHI Usability BOF event). > > 7:00pm: Snacks & Socializing > 7:30pm: Presentation > > We look forward to seeing you there! > Jenny Gove, Kaaren Hanson, Mary VanRiper, Kimberly Paluch, Sergio Paluch, & > Emily Hebard > (BayCHI UE BOF and Bay Area UPA leaders) > > > ************************************************************************************************************************ > > Talk - Immersive Research: A Methodology for Remote Contextual Research > > Ever growing broadband penetration rates, ubiquitous digital media, XML > driven social software, and connected wireless devices have provided > researchers the technological tools to remotely capture day-to-day customer > experiences literally as they unfold. However, developments in methodology > have trailed those in technology, with many trying to simply mimic offline > research approaches. This presentation introduces the idea of Immersive > Research - a methodological framework that treats online as a distinct > research medium with its own strengths, weaknesses and conventions. It will > describe the anatomy of an Immersive Research study and demonstrate the > possibilities of this research through case studies. This talk will also > include a brief demonstration of Revelation – a web application developed > specifically for conducting Immersive Research studies > (www.revelationglobal.com). > > *Bio - *Steve August > Steve August is the founder and CEO of Revelation, a Portland-based > software company that is creating the next generation of qualitative > research web applications. Before becoming CEO of Revelation in 2007, Steve > was a principal of KDA Research where he directed KDA's efforts in assessing > and utilizing technology to innovate new research techniques and > methodologies. He led KDA's online in-depth practice, and guided the > development of Revelation, which has now been spun off into its own company. > > > Steve has fifteen years of diverse technical and creative experience; > acquired from successful stints as a system administrator, web master, > multimedia CD-ROM producer and business intelligence software consultant. He > has worked on projects for the Consumer Electronics Association, Hewlett > Packard, Philips Design, USDA, Kaiser Family Foundation and the San > Francisco Zoo. > > Over the past two years, he has presented to ESOMAR, the Market Research > Association, the American Marketing Association, the Qualitative Research > Consultants Association, and the Puget Sound Research Forum. Steve has also > contributed a chapter on the topic online in-depth qualitative research for > the 2nd edition of Qualitative Research Online, to be published by Research > Publishers, LLC in 2007. > > * Location* > Google > Building 43 > 1600 Amphitheatre Parkway > Mountain View, CA 94043 Directions *Google* Google<http://maps.google.com/maps?q=1600+Amphitheatre+Parkway,+Mountain+View,+CA+94043+%28Googleplex%29> Building 43 (lobby) 1600 Amphitheatre Parkway Mountain View, CA 94043 *From San Francisco Airport and Points North* - Merge onto US-101 SOUTH - Take the RENGSTORFF AVE/AMPHITHEATRE PKWY exit - Turn right on AMPHITHEATRE PKWY and drive over highway - Turn right onto CHARLESTON ROAD Drive past Landings Drive - Turn left into driveway at the "Google" sign at ALTA AVENUE *From San Jose Airport and Points South* - Merge onto US-101 NORTH - Take the AMPHITHEATRE PKWY exit - Turn right onto CHARLESTON ROAD Drive past Landings Drive - Turn left into driveway at the "Google" sign at ALTA AVENUE > This is the BayCHI UE BOF mailing list. To change your subscription > options, or to unsubscribe, visit http://www.baychi.org/bof/usability/