Please join us tomorrow evening, June 3rd, for BayCHI / UPA BOF presentation at Google:

On Mon, May 19, 2008 at 6:57 AM, Jennifer Gove <[log in to unmask]> wrote:
Please join us at Google on Tuesday, June 3rd at 6:30pm for snacks and socializing, 7:00pm for the presentation

Margret Schmidt and Elissa Lee of TiVo will present:

Bringing the spirit of the DVR to the web: TiVo launches a new tivo.com

For more details and directions see: http://www.baychi.org/calendar/20080603/

Note this will be held in building 41 at Google

6:30pm: Snacks & Socializing
7:00pm: Presentation

We look forward to seeing you there!

Jenny Gove, Kaaren Hanson, Mary VanRiper, 
(BayCHI UE BOF and Bay Area UPA leaders)

Talk -  Bringing the spirit of the DVR to the web: TiVo launches a new tivo.com

TiVo is often noted for its friendly TV experience.  We recently
launched a new version of tivo.com designed to bring that same
simplicity and ease-of-use to our web presence.  It took a close
partnership between User Experience and Marketing, the right balance of
internal and external design leadership, and a strong internal research
team dedicated to continuous feedback in order to make the design a
success.  We'll discuss how we structured the project, the research
techniques we used, and what we learned along the way.

Bio - Margret Schmidt

Margret Schmidt is Vice President of User Experience Design and Research
at TiVo, where she leads the groups responsible for the user interface
and user experience of TiVo's TV, PC, Mac, and Web products; market,
user, and audience research; consumer and technical documentation; and
the beta program.  Her teams work across all divisions of the company --
ensuring a fun, easy-to-use, and consistent TiVo experience for all
consumer and service provider TiVo DVRs and tivo.com.  Margret has been
with TiVo since 2001.

Prior to joining TiVo, Margret created the Usability Engineering group
at iPIX. On the road to discovering that design and user experience were
her passion she spent time as an engineering manager, a product manager,
and even a real estate broker.  Margret holds a B.S. in Electrical
Engineering and Computer Science from U.C. Berkeley.  She has a 2006
Primetime Emmy Award for Outstanding Achievement in Interactive

Margret's favorite shows are: Ugly Betty, How I Met Your Mother, and
Veronica Mars.

Bio - Elissa Lee

As Sr. Director of Research and AR&M Product Management, Elissa Lee is
responsible for meeting the diverse information needs of many internal
groups, working across all business divisions to ensure that
stakeholders have the data they need to make informed decisions.  The
TiVo Research Group covers market research, user research and usability,
and audience research and measurement. Her team works on improving
design and customer experiences, in addition to productizing click
stream data from TiVo units.  Elissa has been at TiVo since 2001.

Prior to joining TiVo, Elissa served as the Head of Human Research at
Casio U.S. R&D Center for 3 years where she developed user-centered
research and innovation processes to guide and inform the development of
connected devices.

Elissa earned her B.A, M.A., and Ph.D. from Stanford University,
focusing on the intersection of media, narrative, and persuasion.

Her favorite TV shows include Entourage, Project Runway, and The Daily


Building 41 (lobby)
1600 Amphitheatre Parkway
Mountain View, CA 94043

From San Francisco Airport and Points North

  • Merge onto US-101 SOUTH
  • Turn right on AMPHITHEATRE PKWY and drive over highway
  • Turn right onto CHARLESTON ROAD Drive past Landings Drive
  • Turn left into driveway at the "Google" sign at ALTA AVENUE

From San Jose Airport and Points South

  • Merge onto US-101 NORTH
  • Take the AMPHITHEATRE PKWY exit
  • Turn right onto CHARLESTON ROAD Drive past Landings Drive
  • Turn left into driveway at the "Google" sign at ALTA AVENUE

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