Hal, For what they are worth, here are my own (anecdotal) observations about online versions of hardcopy magazines: 1) People expect to find all the content in the print version also in the online version. (More is OK, less is not OK.) Not necessarily the same ads but the same articles, sidebars, images, etc. Example: Smithsonian http://www.smithsonianmag.com/ 2) People's mental model for how the online version is organized is that it matches the online and print versions share the same high-level organizational structure. Example: Time Magazine Online (www.time.com ) includes a top navigation bar with tabs for each of the main sections of the printed magazine. Multiple ways to navigate is fine...but there should be some carryover of the high-level organization from print to online. 3) Online versions of print magazines are more useable if they include a browser each issue and an easy way to browse the archive of issues. In other words, when looking online for an article they read in print, while Search is one way to find it, that might bring back too many results. At times it is faster to browser the TOC of a particular issue/issues. Example: Smithsonian Magazine (http://www.smithsonianmag.com/ ) 4) People are fine with a mental model of catalogs where the brick-and-mortar location carries different merchandise than the online store and the printed catalog. This DOES NOT work for online vs print versions of magazines. Case in point: the print version and the online version of Real Simple magazine use the catalog mental model rather than the magazine mental model and it drives me crazy. There is no guarantee that what you find in the print version is available online, even though the print version includes tons of pointers to the online magazine. It's as if they see them as two separate retail channels rather than an online version of a printed magazine. To see what I mean, one would have to have a copy of the print version and then visit the online magazine to see if one can find the same articles or recipes etc. It will make you crazy. (www.realsimple.com ) That's my two cents. claudia -------------------------------------------------------------- Tip of the Day: Suspend your subscription if using auto replies CHI-WEB: www.sigchi.org/web POSTINGS: mailto:[log in to unmask] MODERATORS: mailto:[log in to unmask] SUBSCRIPTION CHANGES & FAQ: www.sigchi.org/web/faq.html --------------------------------------------------------------