Industry Track at UMAP 2009

The 17th International Conference in User Modeling, Adaptation, and 

June 22-26, 2009, Trento, Italy

Important Dates

February 9, 2009: Submission of Industry Track papers (extended deadline)
March 9, 2009: Notification to authors
March 30, 2009: Submission of final versions

The Industry Track

In recent years, user modeling, adaptation, and personalization 
technologies have increasingly moved from the realm of research into 
industrial and governmental applications. Academic researchers have 
started companies to commercialize UMAP technologies; industrial 
research labs have embraced this research area by exploring a range 
of practice-driven ideas; and companies have invested in UMAP 
technologies and demonstrated their commercial value. At the same 
time, people have shown increasing interest in products and services 
that adapt to their personal tastes and needs, creating a wide range 
of application areas for new technologies and services.

As a consequence, the UMAP field is finding more and more ways of 
integrating techniques from multiple disciplines (such as data 
mining, HCI, cognitive science and sociology) for new types of 
real-world application.

To support this trend, a special Industry Track is being organized as 
part of UMAP 2009. The goal of the track is to provide a forum, 
focused on real-world scenarios, for exchanging ideas between 
industry and academia.

The UMAP 2009 Industry Track seeks to:
- showcase high-quality research results stemming from practical 
industrial deployment of techniques and applications of user modeling 
and personalization
- highlight challenges, lessons, concerns, and research issues 
related to user modeling and personalization in real-world scenarios 
(such as customer privacy issues, analysis of data not generally 
available in academia, and issues of scale that arise in a corporate 
Industry Track submissions must describe work performed in industry 
or concerning specific industrial applications. They will typically 
include at least one industry author.

The Industry Track program committee invites submissions in four areas:
- Emerging applications and technology
- Case studies of UMAP deployment
- Comparative studies of UMAP technology
- Pragmatic issues and research considerations involved in fielding 
real applications
Emerging application and technology papers discuss prototype 
applications, tools for focused domains or tasks, useful techniques 
or methods, useful system architectures, scalability enablers, tool 
evaluations, or the integration of UMAP and other technologies.

Case studies describe UMAP deployment projects with measurable 
benefits. Such papers need to demonstrate the importance and impact 
of the work clearly.

Comparative studies compare and contrast UMAP technologies using 
specific examples (without serving as product advertisements).

Pragmatic issues and research considerations include important 
practical and research considerations, approaches, and architectures 
that enable successful applications.

The primary emphasis is on papers that advance our understanding of 
practical, applied, or pragmatic issues and highlight new research 
challenges in real UMAP applications. Authors should explain why the 
application is important, describe any resulting innovations, and 
summarize the lessons learned.

The papers should be formatted according to the conference style). 
Industry Track submissions may be either full-length papers (12 
pages), whose technical density should be comparable to that of 
research submissions, or short papers (6 pages). The papers should be 
submitted through EasyChair system 
( While the paper 
deadline has been extended, we request the authors to submit the 
abstracts at their early convenience, preferably by February 2, 2009 
so that paper allocation can be done early. Accepted papers will 
appear along with Research Papers in the conference proceedings 
published in the Springer LNCS series.

About UMAP

The biennial conference series User Modeling  (UM, 1986-2007) and 
Adaptive Hypermedia and Adaptive Web-Based Systems (AH, 2000-2008) 
have been merged into the annual conference series User Modeling, 
Adaptation, and Personalization (UMAP).

UMAP is the most important conference for those interested in any 
aspect of (interaction with) systems that acquire information about a 
user (or group of users) so as to be able to adapt their behavior to 
that user or group.

In addition to the Industry track, UMAP 2009 will feature a regular 
research track, several interesting workshops and tutorials, Doctoral 
Consortium, system demonstrations and the following invited speakers:

   Susan Dumais, Microsoft Research, USA
   Alessandro Vinciarelli,  Idiap Research Institute, Switzerland
   Vincent Wade, Trinity College Dublin, Ireland

Among conference workshops, which will be of interest to industrial 
researchers are:

   Adaptation and Personalization for Web 2.0 (half-day)
       Carlo Tasso, Antonina Dattolo, Rosta Farzan, Styliani
       Kleanthous, David Bueno Vallejo, and Julita Vassileva

   Lifelong User Modelling
       Judy Kay and Bob Kummerfeld

   Personalization in Mobile and Pervasive Computing
       Doreen Cheng, Kinshuk, Alfred Kobsa, Kurt Partridge, and
       Zhiwen Yu

   Ubiquitous User Modeling
       Shlomo Berkovsky, Francesca Carmagnola, Dominikus Heckmann,
       and Tsvi Kuflik

   User-Centred Design and Evaluation of Adaptive Systems
       Stephan Weibelzahl, Judith Masthoff, Alexandros Paramythis,
       and Lex van Velsen

Industry Track Chairs

Peter Brusilovsky, University of Pittsburgh, U.S.A.
Alejandro Jaimes, Telefonica Research, Spain

Industry Track Program Committee

Mauro Barbieri (Philips Research, The Netherlands)
Mathias Bauer (Mineway, Germany)
Ron Bekkerman (HP Labs, USA)
Daniel Billsus (, USA)
Elizabeth Churchill (Yahoo! Research, USA)
Enrique Frias-Martinez (Telefonica Research, Spain)
Gustavo Gonzalez-Sanchez (Mediapro R&D, Spain)
Ido Guy (IBM Research, Israel)
William Clancey (NASA, USA)
Ashish Kapoor (Microsoft Research, USA)
Ravi Kumar (Yahoo! Research, USA)
Paul Lamere (Sun Microsystems, USA)
Greg Linden (Microsoft, USA)
Jiebo Luo (Kodak Research Lab, USA)
Francisco Martin (MyStrands, USA)
Andreas Nauerz (IBM, Germany)
Nuria Oliver (Telefonica Research, Spain)
Igor Perisic (LinkedIN, USA)
Jeremy Pickens (FXPAL, USA)
Prakash Reddy (HP Labs, USA)
Christoph Rensing (HTTC, Germany)
John Riedl (University of Minnesota, USA)
Monica Rogati (LinkedIN, USA)
Doree Duncan Seligmann (Avaya Labs, USA)
Xuehua Shen (Google, USA)
Malcolm Slaney (Yahoo! Research, USA)
Barry Smyth (UCD and ChangingWorlds, Ireland)
Neel Sundaresan (E-bay Laboratories, USA)
Ryen White (Microsoft Research, USA)
Cong Yu (Yahoo! Research, USA)
Michelle Zhou (IBM Research, China)

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