For these additional reasons I often elect to include a welcome  
message after login:

* To reward the user for logging in. People love to see their own names.
* To (potentially) deepen the relationship with the user.
* To allow the user to self-correct if it's common for one user to  
have multiple logins/accounts (for example, common for marketers to  
maintain several different logins in social media spaces like Twitter)






Susan Price
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>> Hello,
>>
>> Why do we need to show welcome message on the application UI?
>>
>> This was the question I faced today while discussing the product user
>> interface with my product manager, which made me realize that I did  
>> not
>> have a very good answer for it, as I have never tried to find out  
>> why and
>> kept using it on all my designs as it was seen on other  
>> applications too.
>> Can someone point to some research or guidelines on why to use the  
>> welcome
>> message with user name for web based applications?
>>
>> Thanks
>> Sandeep Rathod
>>
>>
>>
>>
>>
>>
>>
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>
>
> -- 
> Veronica Hinkle
> HF Doctoral Candidate
> Software Usability Research Lab (SURL)
> Wichita State University
>
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