* * * with apologies for any cross posting * * *

The program of The Virtual World Conference is online now, at

The Virtual World Conference is a unique event exploring the use of online
virtual worlds for learning, collaborative work and business ventures, which
will be hosted over a 24-hour period entirely in Second Life on 15 September

The one-day conference, following the sun around the globe, will bring
together 21 international speakers to share ideas, showcase innovations and
applications, and hold debates with a world-wide audience. This is an
excellent opportunity to get a snapshot of leading research and expertise in
the field, as well as network with like-minded peers.

Anna Peachey (The Open University/Eygus Ltd) and Professor Sara de Freitas
(SGI/Lab Group) will chair in the European zone, with Andreas Schmeil
(PARC/University of Lugano) in the American Pacific Coast time zone and
Claus Nehmzow (Alcus International Ltd/Hong Kong) in the East Asian time

The conference will consider how virtual worlds can change the way we learn,
work and socialise, focusing on three core themes:

* Social interaction, societies and communities in virtual worlds.
* Business applications and strategies for using virtual worlds.
* Formal and informal teaching and learning in virtual worlds.

The Virtual World Conference will host trainers, experts, teachers,
policy-makers, managers, consultants, tutors and researchers from industry,
academia, schools and policy development, with representation from a wide
range of different sectors including:

* Education: schools, colleges and universities.
* Research: universities, institutes, industrial labs.
* Training: training organisations, private foundations.
* Industry: international companies, SMEs.
* Health: hospitals and training institutions, care trusts.
* Environment: planning agencies, environmental agencies, emergency response
* Government: central government departments, agencies and local government

For more information, and to register, please see the website at

Places are limited, so early registration is advised.

Andreas Schmeil
Faculty of Communication Sciences
University of Lugano (USI), Switzerland

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