Updated Call for Paper: WSDM 2011 Workshop - UMWA2011: User Modeling for 
Web Applications 
http://research.yahoo.com/workshops/umwa2011/
Hong Kong, China, Feb 9, 2011
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Main updates:
Important Dates:
Dec 12, 2010 Abstract submissions 
Dec 22, 2010 Submissions due 
Jan 10, 2011 Notification 
Feb 9, 2011 Workshop (full day) 

Submission Guidelines 
Please submit your abstract and full paper on the UMWA Workshop Easychair 
site: 
http://www.easychair.org/conferences/?conf=umwa2011

Invited Speakers:
Irwin King - The Chinese University of Hong Kong
Eytan Adar - University of Michigan
Andrew Tomkins - Google Research
Jure Leskovec - Stanford University

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Organizers
David Carmel, IBM Research Haifa, Israel, [log in to unmask]
Vanja Josifovski, Yahoo! Research, USA, [log in to unmask]
Yoelle Maarek, Yahoo! Research, Israel, [log in to unmask]
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Background:
Users have taken a more and more central role in the Web. Their role is 
both explicit, as they become more savvy, they have more expectations, and 
new interactive features keep appearing, and implicit, as their actions 
are monitored at various levels of granularity for various needs from live 
traffic evaluation for usage data mining to improve ranking, spelling etc. 
In a few years, most Web applications will have the ability to 
successfully adapt to both the explicit and implicit needs and tastes of 
their users. Such adaptation requires the ability to model the user's 
personal goals, interests, preferences and knowledge, and to apply this 
model while users interact with various applications. While adaptive 
applications that are based on user modeling have attracted the attention 
of multiple communities, from AI to UI, there is no forum that 
specifically focuses on user modeling and adaptive applications in the Web 
domain.

This workshop will focus on user modeling and the usage of these models in 
Web applications. The emphasis of the workshop will be on modeling 
techniques that scale for the Web. User modeling might be based on 
explicit and implicit user feedback gathered from variety of sources such 
as sign-on information, clickthrough data, user previous queries, social 
network, purchases, and real-world activity. Adaptive Web based 
applications include search personalization, advertisement targeting, 
recommendation systems, social networks, on-line shopping, etc. 
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Theme and Topics
Acquiring and inferring the user's model
User profile representation, feature selection
Web and sponsored search personalization
Content filtering
Recommendation of products, friends, UGC, news, and other content
Targeting for display advertising
Segmentation of users for online advertising
Privacy in user modeling
Real-time user modeling
Short term vs. long term user interests
User modeling for fast evolving collections
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Program Committee:
Sihem Amer Yahia, Yahoo! Research, USA
Behshad Behzadi, Google, Switzerland
Qi Guo, Emory USA
David Konopniki, IBM, Israel
Mounia Lalmas, Glasgow, UK
Donald Metzler, University of Southern California, USA
Wolfgang Nejdl, L3S and University of Hanover, Germany
Sandeep Pandey, Yahoo! Research, USA
Ryen White, Microsoft Research, USA

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Invited Speakers:
Irwin King - The Chinese University of Hong Kong
Eytan Adar - University of Michigan
Andrew Tomkins - Google Research
Jure Leskovec - Stanford University
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Submission Guidelines:

Papers should be no longer than 8 pages, including all references and 
figures. Please submit your full paper on the UMWA Workshop Easychair site
. It is highly recommended you submit an abstract beforehand on the same 
site in order to ensure proper reviewer assignment. See Important Dates 
for abstract and full paper submission deadlines.

Submissions should follow the WSDM 2011 proceedings format (two columns, 
9pt font, approximately one-inch margins, templates can be found at 
wsdm2011 Proceeding Templates.

All papers must be submitted in either Adobe Portable Document Format 
(PDF), or Microsoft Word Format (doc). Please ensure that any special 
fonts used are included in the submitted documents. All papers must be 
original and must not have been published or under review elsewhere. 

Best Regards
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David Carmel
Information Retrieval Group
IBM Research Lab, Haifa 31905, Israel
Phone: 972-4-829-6223. Fax: 972-4-829-6116
[log in to unmask]

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