Updated Call for Paper: WSDM 2011 Workshop - UMWA2011: User Modeling for Web Applications http://research.yahoo.com/workshops/umwa2011/ Hong Kong, China, Feb 9, 2011 ============================================================= Main updates: Important Dates: Dec 12, 2010 Abstract submissions Dec 22, 2010 Submissions due Jan 10, 2011 Notification Feb 9, 2011 Workshop (full day) Submission Guidelines Please submit your abstract and full paper on the UMWA Workshop Easychair site: http://www.easychair.org/conferences/?conf=umwa2011 Invited Speakers: Irwin King - The Chinese University of Hong Kong Eytan Adar - University of Michigan Andrew Tomkins - Google Research Jure Leskovec - Stanford University ============================================================= Organizers David Carmel, IBM Research Haifa, Israel, [log in to unmask] Vanja Josifovski, Yahoo! Research, USA, [log in to unmask] Yoelle Maarek, Yahoo! Research, Israel, [log in to unmask] ============================================================= Background: Users have taken a more and more central role in the Web. Their role is both explicit, as they become more savvy, they have more expectations, and new interactive features keep appearing, and implicit, as their actions are monitored at various levels of granularity for various needs from live traffic evaluation for usage data mining to improve ranking, spelling etc. In a few years, most Web applications will have the ability to successfully adapt to both the explicit and implicit needs and tastes of their users. Such adaptation requires the ability to model the user's personal goals, interests, preferences and knowledge, and to apply this model while users interact with various applications. While adaptive applications that are based on user modeling have attracted the attention of multiple communities, from AI to UI, there is no forum that specifically focuses on user modeling and adaptive applications in the Web domain. This workshop will focus on user modeling and the usage of these models in Web applications. The emphasis of the workshop will be on modeling techniques that scale for the Web. User modeling might be based on explicit and implicit user feedback gathered from variety of sources such as sign-on information, clickthrough data, user previous queries, social network, purchases, and real-world activity. Adaptive Web based applications include search personalization, advertisement targeting, recommendation systems, social networks, on-line shopping, etc. ============================================================= Theme and Topics Acquiring and inferring the user's model User profile representation, feature selection Web and sponsored search personalization Content filtering Recommendation of products, friends, UGC, news, and other content Targeting for display advertising Segmentation of users for online advertising Privacy in user modeling Real-time user modeling Short term vs. long term user interests User modeling for fast evolving collections ============================================================= ============================================================= Program Committee: Sihem Amer Yahia, Yahoo! Research, USA Behshad Behzadi, Google, Switzerland Qi Guo, Emory USA David Konopniki, IBM, Israel Mounia Lalmas, Glasgow, UK Donald Metzler, University of Southern California, USA Wolfgang Nejdl, L3S and University of Hanover, Germany Sandeep Pandey, Yahoo! Research, USA Ryen White, Microsoft Research, USA ============================================================= Invited Speakers: Irwin King - The Chinese University of Hong Kong Eytan Adar - University of Michigan Andrew Tomkins - Google Research Jure Leskovec - Stanford University ============================================================= Submission Guidelines: Papers should be no longer than 8 pages, including all references and figures. Please submit your full paper on the UMWA Workshop Easychair site . It is highly recommended you submit an abstract beforehand on the same site in order to ensure proper reviewer assignment. See Important Dates for abstract and full paper submission deadlines. Submissions should follow the WSDM 2011 proceedings format (two columns, 9pt font, approximately one-inch margins, templates can be found at wsdm2011 Proceeding Templates. All papers must be submitted in either Adobe Portable Document Format (PDF), or Microsoft Word Format (doc). Please ensure that any special fonts used are included in the submitted documents. All papers must be original and must not have been published or under review elsewhere. Best Regards --------------------------------------------------- David Carmel Information Retrieval Group IBM Research Lab, Haifa 31905, Israel Phone: 972-4-829-6223. Fax: 972-4-829-6116 [log in to unmask] --------------------------------------------------------------- To unsubscribe, send an empty email to mailto:[log in to unmask] For further details of CHI lists see http://listserv.acm.org ---------------------------------------------------------------