Hi folks,

Just a reminder re next Monday's event, hope you can join us!

--Franci and Julie

---------- Forwarded message ----------
From: Franci McFarland <[log in to unmask]>
Date: Tue, Sep 20, 2011 at 11:32 AM
Subject: Invitation: Monday, October 3rd BayCHI Usability BOF Event
To: [log in to unmask]


All,


Please join us Monday, October 3rd for our next
BayCHI Usability BOF meeting. Come learn about "Women, the Web, and Their Wallets" presented by
Ilana Westerman from Create With Context, and Elisa Camahort Page from BlogHer.


Meet at Citrix in Santa Clara at 6:30pm for snacks and socializing, and the presentation begins at 7:00pm. See more details below.


Everyone is welcome to attend this meeting. You do not need to be a member of BayCHI to attend this meeting. Please forward to anyone else you think might be interested.


We look forward to seeing you there!

Franci McFarland & Julie Baher, Co-Chairs of the BayCHI Usability BOF

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Women, the Web, and Their Wallets

Controlling over 80% of the household spending, the female demographic represents a $7 trillion dollar market in the U.S. alone. The purpose of the study "Women, the Web and Their Wallet" is to shed light on how brands and businesses could be building better products and websites for women and how they can provide women with the tools and insights they need to commit their dollars in this challenging economy.

Create with Context teamed with BlogHer to develop a joint research study of women, their perspectives on on-line vs. off-line shopping, and the layers of influence that drive their purchasing research and decision-making.

The study involved a combination of in-person one-on-one ethnography in the Bay Area, telephone interviews across the U.S., and a quantitative survey.

Complete abstract and bios:

http://www.baychi.org/calendar/20111003/

Directions:
http://www.baychi.org/calendar/20111003/directions

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