*What?* User Experience Measurement Attitudes Survey (UXMAS) *Where?* http://www.cs.le.ac.uk/people/lcl9/uxsurvey.html *When?* Now till 1st August 2012 (Wed) *Why?* User Experience (UX), as a research area in the field of HCI, has a relatively short history but a long list of issues to be resolved. Apart from the thorny definitional issue, the measurement issue entails further exploration. It can be argued from both the theoretical and practical perspective. With this survey we aim to develop a deeper understanding of different attitudes of HCI researchers/practitioners and Designers towards UX measurement. *How?* The survey consists of 3 demographic questions and 13 main questions on UX. It will take approximately 20 minutes to answer them. Please elaborate your responses as detailed as possible. *Who?* Effie Law, University of Leicester UK; Virpi Roto , Aalto University, Finland Should you have any question or comment concerning UXMAS, please contact Effie Law ([log in to unmask] <mailto:[log in to unmask]>) or Virpi Roto ([log in to unmask] <mailto:[log in to unmask]>). We will highly appreciate your generous support to this study. Have a nice summer! Effie & Virpi --------------------------------------------------------------- For news of CHI books, courses & software, join CHI-RESOURCES mailto: [log in to unmask] To unsubscribe from CHI-ANNOUNCEMENTS send an email to mailto:[log in to unmask] For further details of CHI lists see http://listserv.acm.org ---------------------------------------------------------------