I am a strong advocate for the representation of Ada at non-Ada conferences. I recently had a paper at the ICSPAT/DSP World conference on the highlights of Ada 95. The big surprise for me when I went to present this paper was the strong pro-assembly language position emanating from the attendees. Much to my surprise, there were attendees that did not know that there was an Ada solution available for any DSP processor. Ada does show up at other interesting little conferences such at Embedded Systems. Perhaps, given the NRC report, more energy should be spent in getting visibility into the embedded systems market. Obviously, the trade off is between trying to get Ada into non-traditional Ada environments vs. deeper penetration into the markets in which Ada has demonstrated success.