> Just look at the back of the paperback edition at his > picture, the jeans, the casual shirt with no tie, > ... > manifestly without pretensions, a man you can trust > with your bit bucket and self-esteem. One of us. *Some* people know how to market things, and that it's not just by strict logical analysis. If you were a reasonably proficient C/C++ programmer, happy in your job, why on earth would you want to learn some complicated new tool and change your programming style and habits? Clearly there's no short range practical benefit, so it could only be psychological reasons - curiosity, a drive for excellence, status, etc. Is Ada currently marketed to such folks?