[log in to unmask] wrote: > For targeting the programmer, I've liked the PowerAda posters but I'd go > one step farther. > Split page ad - > Left half - Dilbert type at desk, mounds of overflowing printouts, late at > night, pencil in mouth, worried look. > Right half - any of the current PowerAda poster pics, guy having fun (ohhh > and don't forget our female counterparts) > Text above the pictures: "Debug vs. Deliver" I like it! I should mention that, in addition to power and features (which represent the emotional aspect of a programmer's attachment to his/her tools), the promise of success ("here is a tool to help you get the project done on time with a minimum of hassle") is also a great way to sell Ada. So many who have used Ada point to this reason ("After it compiles, I'm generally sure it's going to work", and "I don't have to spend very much time in the debugger", etc.) for liking the language, it would be good to play this up, as Dean suggests, in an ad campaign for Ada. (Note that all of these positives can be stated without reference to strong or "strict" type checking, phrases which have become contaminated. You'll get a better hearing by referring to Ada's type system as "powerful", "complete", or "well-defined".) The fact that you see other products being advertised this way (the programmer on the beach sipping his margarita because the database interface was easy to build using visual whatever) probably indicates that this approach is effective. BTW, I've always liked the marketing appeal of the name "PowerAda". I'll let you guess why. Stanley Allen mailto:[log in to unmask]