> [log in to unmask] wrote:
> > For targeting the programmer, I've liked the PowerAda posters but I'd go
> > one step farther.
> > Split page ad -
> > Left half - Dilbert type at desk, mounds of overflowing printouts, late at
> > night, pencil in mouth, worried look.
> > Right half - any of the current PowerAda poster pics, guy having fun (ohhh
> > and don't forget our female counterparts)

> BTW, I've always liked the marketing appeal of the
> name "PowerAda".  I'll let you guess why.

I guess that I am not the only one who remembers the same adds from
Borland in the mid 80's.

Anyone remembering the specific product ? :-(