> [log in to unmask] wrote: > > > For targeting the programmer, I've liked the PowerAda posters but I'd go > > one step farther. > > Split page ad - > > Left half - Dilbert type at desk, mounds of overflowing printouts, late at > > night, pencil in mouth, worried look. > > Right half - any of the current PowerAda poster pics, guy having fun (ohhh > > and don't forget our female counterparts) > BTW, I've always liked the marketing appeal of the > name "PowerAda". I'll let you guess why. I guess that I am not the only one who remembers the same adds from Borland in the mid 80's. Anyone remembering the specific product ? :-( Jerry.