I agree with some other members of this list that the technical benefits can never be the one-and-only selling point. I heard that the USP has been replaced by ViSP, and the vision should appeal to the engineers rather than the managers. My experience in this business is that momentum gained "on the shop floor" basically overruns analysis done "in the board room". So, I propose Ada ads along the lines of Ada the power of fun Cheers, Dan ---------- > From: [log in to unmask] > To: [log in to unmask] > Subject: Ada ads > Date: Wednesday, April 15, 1998 3:21 PM > > One of our systems engineers was joking around the other day and said: > "The difference between hardware and software is that the more you play > with hardware, the more likely you are to break it, but the more you play > with software the more likely you are to FIX it." > > I think this statement is fairly insightful but could be turned to Ada's > advantage. It would be very negative to imply that non-Ada programmers are > PLAYing at developing software. But how about comparing Ada software to > hardware? > For example: > > "Ada. When the software has to be as solid as the hardware." > > or > > An ad using that infamous duck fixing to smash his computer with a mallet. > "It's a lot easier to break the hardware than to break a program developed > in Ada." > > For targeting the programmer, I've liked the PowerAda posters but I'd go > one step farther. > Split page ad - > Left half - Dilbert type at desk, mounds of overflowing printouts, late at > night, pencil in mouth, worried look. > Right half - any of the current PowerAda poster pics, guy having fun (ohhh > and don't forget our female counterparts) > Text above the pictures: "Debug vs. Deliver"