I like the use of the word, "trust" in the slogan. Trust Ada Ada for Software you can trust Trust your life to Ada For trusted software, use Ada It is true that I "borrowed" the expression, "When failure is not an option" for my ealier Ada slogan. I still like it. Somewhow the slogan must convey the idea that Ada is intended for safe software. A few inappropriate slogans come to mind as derivations from the previous sentence. The slogan is not intended to persuade anyone. A slogan is intended to pique interest, not convey information. The expression, "More is less" comes to mind. One could even consider the use of a slogan that has nothing to do with Ada's reliability or safety-critical features. Many successful slogans have deliberately avoided saying anything important about their product. Find romance with Ada. Ada, soybeans, broccoli: good for you. good for your system. Aloft with Ada. Ada. The unexpected choice. Richard Richard Riehle [log in to unmask] AdaWorks Software Engineering Suite 30 2555 Park Boulevard Palo Alto, CA 94306 (650) 328-1815 FAX 328-1112 http://www.adaworks.com