As part of the ARA initiative, I am pushing the general format:

          When [blah blah blah]...
               Choose Ada:
     The Most Trusted Name In Software(TM)

For example:

      When there is no room for error...
               Choose Ada:
     The Most Trusted Name In Software(TM)

      When your software has to fly...
               Choose Ada:
     The Most Trusted Name In Software(TM)

etc...

This highlights the point that software engineers/managers have the ability
(and a duty) to make a choice, not just follow the latest hype,
and that Ada is *already* the most trusted name in software -- it has
a track record.

-Tucker Taft  [log in to unmask]
Intermetrics, Inc.
An AverStar Company

And also: President, Ada Resources Association