[log in to unmask] wrote:

>Amazingly, I talked to several of our vendors at the SIGAda'98 conference
>last week, and every one I talked to said their Ada business was up in
>1998, their best year ever.  I don't know if some of these were uttered
>more intended as self-fulfilling prophesies, and I certainly didn't ask to
>see their financial reports, and this was not a comprehensive "survey," but
>I certainly didn't get the impression from anyone that they were going away
>or even shrinking.

But this was limited to vendors who were profitable enough to show, right
? :-)

>Wouldn't it be neat if all our Ada vendors exhibited at shows like STC &
>Embedded Systems & ICSE & NAECON & the SEI & OOPSLA & the other object
>shows with a panel on each booth being a brightly colored graph of Ada
>sales over the years, all strictly increasing curves, and a big
>title/banner atop each saying "Our best year ever for Ada sales!"

The wise business approach is generally to avoid attempting to sell
broader
political themes and concentrate on the products which bring revenue
directly.
It is hard enough to design a booth to attract attention during hurried
walks
down the aisle between sessions.

Larry Kilgallen