Hi Ian, Thanks for the sample headlines. These ads sound really clever. I understand they're for different market sectors, but I'm not sure about the focus. It seems to me that a lot is being bitten off and it would take a huge investment in communications to substantiate all these claims. Jeff -----Original Message----- From: Ian Pascoe <[log in to unmask]> To: Jeff Burns <[log in to unmask]> Cc: [log in to unmask] <[log in to unmask]> Date: Wednesday, November 25, 1998 8:05 AM Subject: Re: Ada market viability >Jeff, > >Some while back the then Ada Software Alliance produced some copy for use >in an Ada advertising blitz. There were 7 adverts and the copy included >pictures and text which ranged across the following themes for different >market sectors - > >* An easy language for a complex world (Ada the language for a complex world) > >* With the right computer language you'll be in control every time you >change your process (Ada - the language for a changing world) > >* Those who swear by their systems choose their language carefully (Ada the >language for a fail-safe world) > >* For some, choosing the right computer language is important. For others, >it's life and death (Ada the language for a fail-safe world) > >* In a world of billion dollar deals, choose the language designed to make >change (Ada the language for a changing world > >* In an industry that's constantly changing gears, one computer language >will keep you in overdrive (Ada the language for a changing world) > >* The more your systems need to change, the more reason to chnage your >language (Ada the language for a changing world) > >In the UK, the Ada UK organisation has used number 3 above on it's >exhibition stand for the past 3 years, which has created some interest. > >It's a shame that the campaign was never prosecuted vigorously around the >world but the copy must still be around somewhere if anyone felt the urge. >Plus ca change....... > > >Ian Pascoe >Rational Software Limited >