Hi Ian,

Thanks for the sample headlines.  These ads sound really clever.  I understand
they're for different market sectors, but I'm not sure about the focus.  It
seems to me that a lot is being bitten off and it would take a huge investment
in communications to substantiate all these claims.

Jeff

-----Original Message-----
From: Ian Pascoe <[log in to unmask]>
To: Jeff Burns <[log in to unmask]>
Cc: [log in to unmask] <[log in to unmask]>
Date: Wednesday, November 25, 1998 8:05 AM
Subject: Re: Ada market viability


>Jeff,
>
>Some while back the then Ada Software Alliance produced some copy for use
>in an Ada advertising blitz. There were 7 adverts and the copy included
>pictures and text which ranged across the following themes for different
>market sectors -
>
>* An easy language for a complex world (Ada the language for a complex world)
>
>* With the right computer language you'll be in control every time you
>change your process (Ada - the language for a changing world)
>
>* Those who swear by their systems choose their language carefully (Ada the
>language for a fail-safe world)
>
>* For some, choosing the right computer language is important. For others,
>it's life and death (Ada the language for a fail-safe world)
>
>* In a world of billion dollar deals, choose the language designed to make
>change (Ada the language for a changing world
>
>* In an industry that's constantly changing gears, one computer language
>will keep you in overdrive (Ada the language for a changing world)
>
>* The more your systems need to change, the more reason to chnage your
>language (Ada the language for a changing world)
>
>In the UK, the Ada UK organisation has used number 3 above on it's
>exhibition stand for the past 3 years, which has created some interest.
>
>It's a shame that the campaign was never prosecuted vigorously around the
>world but the copy must still be around somewhere if anyone felt the urge.
>Plus ca change.......
>
>
>Ian Pascoe
>Rational Software Limited
>