Hi Doug, > . . . a recent article about successful major promotions made a great >deal of sense. Make a new market from contradictions: A luxury-economy >sports car; A conservative-liberal (i.e. moderate) politician . . . Several years ago Saturday Night Live did a great phony ad that satirized this concept, it was something like: White-O The new dessert topping that's also a floor cleaner! "Tastes GREAT . . . and just look at that shine!" --- Seriously though, I still think there must be some intrinsic value in Ada's record with safety critical applications that can be applied to more mainstream and seemingly contradictory use. And I think safety critical will be a very hot issue when real Y2K problems start popping, so Ada could be well-positioned. [I may be kicking a dead horse here though, based on other perspectives.] Incidentally, a Business Week article last week said the tab for Y2K is now projected to go over $1 Trillion and pointed out that perhaps 40% of the cost will be in the years following because of all the NEW problems being introduced by Y2K solutions. More opportunity for Ada. <><><><><><><><><><><><><><><><><><> Jeff Burns, Director of Marketing GrammaTech, Inc. One Hopkins Place Ithaca, NY 14850 ph: 607-273-7340 fax: 607-273-8752 e-mail: [log in to unmask] www: http://www.grammatech.com Team Ada <><><><><><><><><><><><><><><><><><> Ada-ASSURED LSE Automatic Style Standards Compliance Browser QA Tool Code Transformer "Cure for the Common Code" <><><><><><><><><><><><><><><><><><>