In many cases, maybe even most cases, I will agree. But that is defintely not the case for ALL websites. Some sites have mixed visitors (repeat and one-time) and some sites may cater primarily to the one-time visitor. An example is a website that contains photos and information about a specific town. This town may be popular with business travelers or vacationers. If I am visiting this town on business, I may visit the site to find out what there is to do there. After my trip, I may never have a need to visit that site again. Not because it's a poorly designed site -- it may be of world-class design -- nor because it didn't provide the information I was looking for, but because I had only a one-time interest in what the site offers. For a site like that, the number of page views or unique users is much more significant than the number of repeat users. Bev Parks [log in to unmask] > -----Original Message----- > From: John S. Rhodes [SMTP:[log in to unmask]] ... I also feel that 'total repeat users' is a much better estimation of > a site's *worth* than total page views or unique users. [snip]