There have been several articles this year in Electronic Engineering Times dealing with the emerging trend of using conventional software languages for "System on Chip" (SoC) design. The latest such article is titled "Babel of languages competing for role in SoC design". The text of this article is available online at http://www.techweb.com/se/directlink.cgi?EET19991101S0060 . All of these articles have focused mostly on using C, C++ and Java as a successor to Verilog and VHDL. One of the main arguments given is the availability of large numbers of C and Java developers who could quickly become SoC ASIC designers. Ada is never mentioned in these articles even though VHDL has some similarity to Ada. I think that SoC design could and should be another market opportunity for Ada. However the traditional ASIC design tool vendors must be be convinced that this would be a smart and profitable choice. I wanted to bring this to the attention of Team Ada in case some of you are in position to promote Ada for this emerging market. I'm not an ASIC designer myself but I plan to write a letter to EETimes. F. Britt Snodgrass ([log in to unmask])