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Happy New Year!

We are pleased to announce that *Keren Solomon, ethnographer and speaker
extraordinaire*, will be presenting at our *January 17th* meeting of the
BayCHI Usability Engineering BOF / Bay Area UPA Chapter. Snacks and chatting
will begin at 7:00pm and our speaker will start at 7:30pm.  Our location
will be at *Intuit - 2550 Garcia Ave , Building 5, Mountain View*. (See
below for more information about the presentation, and a URL for directions
to the meeting.)

We look forward to seeing you!

Kaaren Hanson, Emily Hebard, & Mary Van Riper


*Topic: Ethnography as a tool to understand our customers*

As researchers, we observe and ask questions in multiple places - focus
group facilities, usability labs, stores and streets.  Every type of
research that we do helps us answer different questions about our products
and their users.  Ethnography is an excellent tool for discovering what
people *do in context*, rather than what they say they do, think they do, or
how they follow tasks.

In this presentation, Keren will describe some basic shopping behaviors and
how they impact the design of retail environments and products.  She will
discuss some ethnographic techniques and the type of information that can be
captured using ethnography.  Her goal is to show ethnography as a tool for
researchers, to illustrate a few key research principles, and to talk about
the tools of the retail ethnography trade.

*About Keren Solomon*
Keren Solomon has ten years experience providing customer insight and
marketing solutions for Fortune 500 companies, e-commerce companies, and
entrepreneurs.  Her areas of expertise include ethnography, qualitative
research, and user experience research.  Keren has worked with US and
international companies in multiple industries, including consumer products,
retail, technology, entertainment, travel, and financial services.  She is
currently a consultant in the Bay Area.  Before moving here (from New York),
Keren was a project director at Envirosell, a behavioral research company
that specializes in observing and analyzing people's behavior in retail
environments.  Keren is an avid traveler and a published photographer.

*For directions, see* http://www.baychi.org/calendar/20060117/

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